Bensimon Byrne, OneMethod and Narrative PR comprise Canada’s largest independent ad agency, counting over 250 employees across several divisions in Toronto.
Moving to 225 Wellington Street, at the north-west corner of Philip Johnson’s famed CBC building, the agency now occupies nearly 50,000 square feet of space once inhabited by two-storey recording studios.
Anchoring the agency at the corner of the building is a united reception space. In keeping with OneMethod’s low-key, urban culture, the agency can also be accessed via a side gallery or alternative side door from the ground floor.
Urban design concepts such as “streets” “districts” “landmarks” and “stages” were implemented to create a multi-dimensional space, with each division enjoying its own “neighbourhood”, culture and function. OneMethod’s vibe is that of a converted warehouse with alleyways and overhanging structures.
In a culture of “work anywhere”, the design team’s aim was to create an office where people would want to go to work – collaborating, socializing, and enjoying creative freedom.